You Don’t Need Hot Tech Stocks To Get Great Returns, Weak Job Report Points To Fed Rate Cut, US Luxury Brands Are Destroying Europe’s Luxury Brands, Mortgage Rates Reach 2025 Low & More

You don’t always need to pick the hot technology stocks to get great returns

Investing is very emotional and it’s always nice to be part of the crowd and buy the hot stocks like Apple, Alphabet and Amazon, but they are not always the top performers. Sometimes your boring, undervalued companies can do very well. As an example, Apple over the years has performed nicely, but over the last five years the gain was 114%. Not a bad return, but if you held a boring company like Tractor Supply over the same five years, you would have a gain of 119%. Even an old insurance company like Allstate over the last five years was up 115%. Five years ago, if you saw the value in a company called Tapestry, which owns Coach and Kate Spade, your return was over 545%.

Apple's not the only big tech company that was surpassed by these boring companies. If you look at Amazon over the last five years, you’ll see a return of only 49%. One other area that is often discounted is that many of your boring companies are also paying dividends and generating cash flow that can be used to purchase other equities on sale. You may be thinking Apple does pay at dividend but it's important to note the yield is only 0.45%. Sometimes being boring is good and not being so concentrated in the hot stocks can pay off in the long run. I especially think this will be the case as we look out over the next 5-10 years!

Another weak job report likely solidifies a Fed rate cut

August non-farm payrolls increased by just 22,000, which was well below the estimate of 75,000. This weak report also comes with another month of negative revisions as employment in June and July combined is 21,000 lower than previously reported. Healthcare and social assistance continued to lift the headline number as the sectors added 31k and 16k jobs respectively. Many other areas in the report actually saw declines with payrolls in construction falling 7,000, manufacturing declining 12,000, and professional and business services dropping 17,000. Government also saw a decline of 16,000 jobs and I worry this is a ticking time bomb since employees on paid leave or receiving ongoing severance pay are counted as employed in the establishment survey and those that opted to take the government’s offer at the beginning of the year will start coming off severance pay as the deal lasted through September.

The most recent data I saw was that 75,000 federal employees took the offer, but not all were accepted into the program. I guess we will see the actual data and its impact over the next couple of months. With the weakness, I was surprised to see leisure and hospitality produce a gain of 28,000 jobs in the month. While much of this sounds concerning, the unemployment rate held relatively steady at 4.3% and that doesn’t incorporate the fact that 1.9 million or 25.7% of all unemployed people were jobless for 27 weeks or more. My belief is that many of those that have been unemployed that long are skewing the data as I can’t imagine they have been looking for a job that hard. With the unemployment rate low and deportations potentially weighing on the supply of workers, I just don’t see how it would be possible to maintain strong job growth given the limited supply. Because of this I still don’t remain overly concerned by the weak showing. Even with my lack of concern, this will likely lead to a Fed rate cut this month with markets now essentially putting odds for a 25-basis point cut at 100% and even a 50-basis point cut is now on the table with markets putting those odds at 12% after the job print. That’s up from a zero percent chance on Thursday.

Should you panic over the job opening data?

The Job Openings and Labor Turnover Survey showed job openings fell to 7.18 million in the month of July. This was below the estimate of 7.4 million and also marked the lowest reading since September 2024. It was only the second time since the end of 2020 that job openings came in below 7.2 million. While this may sound troubling, I believe it just illustrates how crazy the labor market got after Covid. If we look at job openings before 2020, nearly 7.2 million openings would have been a great number. In 2016, job openings averaged 5.86 million; in 2017, job openings averaged 6.12 million; in 2018, job openings averaged 7.11 million; and in 2019, job openings averaged 7.15 million.

So, while the headline may sound troubling, I still believe we could have job openings fall into the low 6 million range and it wouldn't be problematic, especially given the fact that unemployment remains extremely low. Even with that, I do believe the Fed will use this as further evidence of a softening labor market and that will give them the excuse to cut rates at the meeting this month. I'm still not convinced that is the right move, but we did hear from Fed Governor Christopher Waller, who is supposedly on the short list to replace Powell as Fed chair, that he believes there should be multiple cuts over the next few months, saying interest rates today are perhaps 1.0 to 1.5 percentage points above their “neutral” level. 

American luxury brands are destroying Europe’s luxury brands

It appears that European luxury brands like Gucci, Hermes and LVMH have increased their prices beyond what the average consumer is willing to pay. Currently, American consumers are spending the lowest share of discretionary income on luxury goods since 2019. The European luxury brands seem to have their heads in the clouds thinking American consumers would pay any price for a luxury purse from Europe. I think they have now discovered that the American consumer has reached their limit. Two luxury American brands have benefited from the ignorance of the European luxury brands. Both Ralph Lauren and Tapestry, which owns Coach and Kate Spade, have seen their sales increase. A chart of these luxury brands stocks shows European brands dropping while American brands have been increasing. One may be thinking now is the time to step in and buy Tapestry or Ralph Lauren, but with the recent stock increase they are no longer a great value as Ralph Lauren trades at over 20 times forward earnings and Tapestry is now over 19 times forward earnings.

I would take a different side of the coin as I believe investors should understand that the European luxury brands will likely not just sit on their hands and do nothing and they will likely try and win back market share. With the increase in prices over the years I’m sure the profit margins are very fat, and they may have a good amount of space to do some heavy discounts to get their market share back. Both Tapestry and Ralph Lauren are dealing with the current tariff situation and that could hurt their profit margins going forward as well. On a side note, in years past we have warned people paying the high prices for European purses that they would not appreciate as much if at all. I have not researched it, but I feel pretty confident that if sales are down as much as they are, the resale on those expensive purses has probably dropped as well.

Financial Planning: Mortgage rates reach 2025 low

Mortgage rates have fallen to their lowest level of the year, reaching levels not seen since last October. Throughout 2025, 30-year mortgage rates have fluctuated between 6.5% and 7%, and as of Friday, September 5, they dipped as low as 6.29%. While this presents an opportunity for buyers and homeowners considering a refinance, caution is warranted. Rates are still likely to experience volatility even as the broader declining trend continues over the next several years. In 2024, mortgage rates actually rose at year-end despite the Federal Reserve implementing three rate cuts. In 2025, it is widely expected that the Fed will cut again in September, with additional cuts likely by year-end. This current window of lower rates may be worth taking advantage of, but paying upfront points may not be wise just yet, as there will likely be future opportunities to capture even lower rates.

Warren Buffett’s Kraft Heinz deal is coming apart after 10 years!

Not everything Warren Buffett does turns gold and he readily admits that he does have mistakes. In 2015 he and a Brazilian private equity firm called 3G Capital had the idea to merge Kraft and Heinz, which they expected to do very well. Over the last 10 years, the stock has struggled though as it is down over 60%. It currently has a nice dividend yield of 5.7%, which helps reduce the loss, but needless to say investors have not been happy with the results from the combined entity. Kraft has been putting more into its faster growing businesses such as hot sauces, dressings and condiments, which consumers have increased their spending on. However, the other part of the business, which includes processed foods like lunch, meats and cheeses, has been in decline over the years. The announced split will create two new companies that are not currently named, and the hope is that the two companies will be worth more than the current $30ish billion market value. One company will primarily include shelf-stable meals and will be home to brands such as Heinz, Philadelphia and Kraft mac and cheese. This part of the business accounted for $15.4 billion in 2024 net sales, and approximately 75% of those sales came from sauces, spreads and seasonings.

The second company would according to Kraft, be a “scaled portfolio of North America staples” and would include items such as Oscar Mayer, Kraft singles and Lunchables. That company would have had approximately $10.4 billion in 2024 net sales. Executive chair of the board, Miguel Patricio said, “Kraft Heinz’s brands are iconic and beloved, but the complexity of our current structure makes it challenging to allocate capital effectively, prioritize initiatives and drive scale in our most promising areas. By separating into two companies, we can allocate the right level of attention and resources to unlock the potential of each brand to drive better performance and the creation of long-term shareholder value.” Although this deal isn't expected to close until the second half of 2026, Warren Buffett and Berkshire Hathway have said they are disappointed by the announcement. This is important considering the fact that Berkshire remains the largest shareholder with a 27.5% stake in the company.

The question is, could his disappointment lead to the selling of shares? While Buffett may not like it, there have been other successful recent splits like Kellogg and General Electric. Keurig Dr Pepper is also unwinding their 2018 transaction, but it is still unknown if that will be another success story. One reason businesses will acquire another company is to try to diversify their business and enhance the earnings going forward. Unfortunately, sometimes the opposite happens, and it creates more complexity that leads to business struggles and a suffering stock price. Normally, when the split is announced, the stock will increase in value as investors see the opportunity for more value, but that was not the case with Kraft as it looks like Buffett's disapproval created a large overhang and resulted in a stock price that fell more than 7% after the announcement. 

Would you fly with an airline that filed bankruptcy twice in one year?

The airline I’m talking about is Spirit Airlines, which filed for bankruptcy in November 2024 and came out of bankruptcy in March of this year. It exchanged almost $800 million of corporate debt into equity. The executive team from Spirit is now saying they should’ve renegotiated the expensive leases they had before, and they still have over $2 billion in debt on their balance sheet. The management team also blames the airline market. They estimated that the discount airspace would rebound for them, but it did not.

Your bigger airlines like United, Delta and American do have less expensive basic economy tickets, but they also have more profitable sales from premium seats and destinations around the world. Spirit seems to think that maybe management from Frontier Airlines will maybe pick them up even though they had no interest before. They also feel that maybe another airline will be interested. We will see stranger things have happened, but I know as a consumer I would not want to buy any tickets from Spirit Airlines that go out more than a few weeks because you could be holding a ticket that is worthless from a bankrupt airline.

Water shortages around the globe sound scary, could it reduce meat and dairy production?

It is rather scary that based on a report from the Global Commission on the Economics of Water, in just five years the demand for freshwater is set to exceed supply by 40%. Meat and dairy farms use water to hydrate their animals, grow crops to feed them and when the heat gets high, they use water to cool them off. The American Farm Bureau Federation says that farmers need to work on reducing the water consumption by up to 40% by getting moisture directly to each plant using drip irrigation. The reason why watering plants is so important is if there’s not enough water to grow the crops, then the farms and businesses will have to buy more feed, which is more expensive and would add to the cost of meat and dairy production. The American Farm Bureau Federation is hopeful that advancements in humidity sensing technology will help farmers understand how much each plant needs down to the last drop. Once again, technology will probably save consumers a lot of money going forward by helping farmers become more efficient in raising crops and animals.